About The Song
Motown writers Norman Whitfield and Barrett Strong wrote “Just My Imagination” in the late ’60s, but since psychedelic songs were popular at the time, they decided to wait a few years before releasing it. Whitfield pulled it out of the mothballs after the relative failure of The Temptations’ “Ungena Za Ulimwengu (Unite the World),” which hit #33 in 1970 (unacceptable by their standards). Whitfield felt they needed to change direction to stay on top of the game, so he steered Temptations away from their string of socially relevant songs and had them record this airy ballad. The strategy worked, and the song rose to #1 in America.
Eddie Kendricks took lead vocals on this track, which ended up being his last single with the group. An original member, Kendricks left The Temptations for a solo career soon after the song was released. With his replacement, Damon Harris, the Temps landed their last big hit in 1972 with “Papa Was A Rollin’ Stone,” which went to #1 in the US. Kendricks had his own chart-topper in 1973 with “Keep On Truckin’.”
This was the third of four #1 hits by the Temptations. The track was released in February 1971, and took off right away, peaking at #1 in April.